{"id":469,"date":"2023-05-09T21:11:36","date_gmt":"2023-05-09T12:11:36","guid":{"rendered":"https:\/\/www.kuix.co.jp\/da-sys\/?p=469"},"modified":"2023-08-29T19:44:49","modified_gmt":"2023-08-29T10:44:49","slug":"cdp%e3%81%a8%e3%81%af%ef%bc%9f%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e6%ac%a0%e3%81%8b%e3%81%9b%e3%81%aa%e3%81%84cdp%e3%81%ae%e6%a6%82%e8%a6%81%e3%81%a8%e6%b4%bb","status":"publish","type":"post","link":"https:\/\/www.kuix.co.jp\/da-sys\/?p=469","title":{"rendered":"CDP\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044CDP\u306e\u6982\u8981\u3068\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"\n
\n

\u300cCDP\u3063\u3066\u3088\u304f\u805e\u304f\u3051\u3069\u3001\u3069\u3046\u3044\u3046\u3082\u306e\uff1f\u300d<\/strong><\/p>\n\n\n\n

\u300cCDP\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3069\u3046\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u306e\uff1f\u300d<\/strong><\/p>\n<\/div>\n\n\n\n

\u4e3b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067\u3088\u304f\u805e\u304b\u308c\u308bCDP\uff08Customer Data Platform\uff09\u3067\u3059\u304c\u3001\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3084\u6d3b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306e\u89e3\u50cf\u5ea6\u3092\u4e0a\u3052\u3066\u3001\u30df\u30fc\u30c8\u3059\u308b\u4fa1\u5024\u8a34\u6c42\u3092\u884c\u3046\u306e\u3067\u3042\u308c\u3070CDP\u3082\u975e\u5e38\u306b\u5927\u5207\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306fCDP\u306b\u3064\u3044\u3066\u6982\u8981\u3084\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u30e1\u30ea\u30c3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

CDP\u3068\u306f<\/h2>\n\n\n\n

CDP\u3068\u306fCustomer Data Platform\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3067\u3001\u9867\u5ba21\u4eba1\u4eba\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3001\u7d71\u5408\u3092\u884c\u3044\u3001\u5206\u6790\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u305f\u30c7\u30fc\u30bf\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f8b\u3048\u3070\u300110\u4ee3\u7537\u6027\u306e\u9867\u5ba2\u304cEC\u30b5\u30a4\u30c8\uff08\u6642\u306b\u306f\u5b9f\u5e97\u8217\u306e\u884c\u52d5\u30ed\u30b0\u542b\u3080\uff09\u4e0a\u3067\u3069\u306e\u3088\u3046\u306b\u56de\u904a\u3057\u3001\u6700\u7d42\u7684\u306b\u5546\u54c1\u8cfc\u5165\u306b\u81f3\u3063\u305f\u304b\u3092\u8a18\u9332\u3057\u3001\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u309210\u4ee3\u7537\u6027\u3068\u3044\u3046\u30bb\u30b0\u30e1\u30f3\u30c8\u3067\u9762\u3068\u3057\u3066\u898b\u3066\u7d71\u8a08\u7684\u306b\u89e3\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u601d\u8003\u3084\u7279\u6027\u3092\u6df1\u3044\u30ec\u30d9\u30eb\u3067\u7406\u89e3\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4ed6\u306b\u3082CDP\u306e\u30c7\u30fc\u30bf\u3092MA\u30c4\u30fc\u30eb\u306b\u5229\u7528\u3057\u3066\u3001\u9867\u5ba2\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u884c\u3063\u305f\u308a\u3001CDP\u306e\u30c7\u30fc\u30bf\u3067\u6a5f\u68b0\u5b66\u7fd2\u3001\u7d71\u8a08\u89e3\u6790\u3092\u304b\u3051\u3066\u3001\u5f97\u3089\u308c\u305f\u793a\u5506\u304b\u3089\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u308b\u3068\u3044\u3063\u305f\u6d3b\u7528\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

CDP\u3068CRM\u306e\u9055\u3044<\/h3>\n\n\n\n
\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067CDP\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044CRM\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u3067\u3059\u304c\u3001<\/p>\n\n\n\n

CRM\uff08Customer Relationship Management\uff09\u306f\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

CDP\u304c\u9867\u5ba2\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u3042\u3089\u3086\u308b\u63a5\u70b9\u304b\u3089\u53ce\u96c6\u3059\u308b\u3053\u3068\u306b\u5bfe\u3057\u3066\u3001CRM\u306e\u30c7\u30fc\u30bf\u306f\u9867\u5ba2\u3068\u4f01\u696d\u3068\u306e1\u5bfe1\u306e\u3084\u308a\u53d6\u308a\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3055\u308c\u307e\u3059\u3002\u9867\u5ba2\u306e\u89e3\u50cf\u5ea6\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u76ee\u7684\u3067\u3042\u308c\u3070\u3001CDP\u306e\u65b9\u304cCRM\u3088\u308a\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/div>\n\n\n\n

CDP\u3068DMP\u306e\u9055\u3044<\/h3>\n\n\n\n

\u6b21\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u3067CDP\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044DMP\u3068\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

DMP\uff08Data Management Platform\uff09\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30afDMP\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306b\u5206\u985e\u3055\u308c\u3001\u30d1\u30d6\u30ea\u30c3\u30afDMP\u306f\u3001IP\u30a2\u30c9\u30ec\u30b9\u3001Cookie\u306a\u3069\u3092\u901a\u3057\u3066\u53ce\u96c6\u3055\u308c\u308b\u30013rd Party\u30c7\u30fc\u30bf\u3092\u6307\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u81ea\u793e\u4ee5\u5916\u3067\u53ce\u96c6\u3055\u308c\u305f\u516c\u7684\u306a\u30c7\u30fc\u30bf\u3067\u3042\u308a\u3001\u4f8b\u3068\u3057\u3066\u5e74\u9f62\u3084\u6027\u5225\u3054\u3068\u306e\u8da3\u5473\u55dc\u597d\u3084\u3001\u5929\u6c17\u6c17\u6e29\u3001\u4f4d\u7f6e\u60c5\u5831\u306a\u3069\u306e\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306f\u9006\u306b\u81ea\u793e\u3067\u53ce\u96c6\u3055\u308c\u305f1st Party\u30c7\u30fc\u30bf\u3092\u6307\u3057\u307e\u3059\u3002\u3064\u307e\u308aCDP\u3068\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306f\u307b\u307c\u30a4\u30b3\u30fc\u30eb\u3068\u307f\u306a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002CDP\u306e\u65b9\u304c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3088\u308a\u7279\u306b\u9867\u5ba2\u306b\u7d10\u3065\u304f\u30c7\u30fc\u30bf\u3068\u8a8d\u8b58\u3057\u3066\u304a\u3051\u3070\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

3rd Party Cookie\u898f\u5236\u5f37\u5316\u306b\u3088\u308bCDP\u91cd\u8981\u8996\u306e\u6d41\u308c<\/h3>\n\n\n\n

\u73fe\u57283rd Party Cookie\u306b\u3088\u308b\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u304c\u3001\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u306e\u89b3\u70b9\u306b\u3088\u308a\u3001\u898f\u5236\u306e\u5f37\u5316\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3088\u308a\u4e00\u5c641st Party\u30c7\u30fc\u30bf\uff08\u81ea\u793e\u3067\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\uff09\u3092\u5145\u8db3\u3055\u305b\u308b\u3053\u3068\u3001CDP\u3068\u3057\u3066\u9069\u5207\u306b\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5074\u9762\u304b\u3089\u898b\u3066\u3082\u3001\u8cfc\u8cb7\u884c\u52d5\u306e\u591a\u69d8\u5316\u3084\u3001\u5e83\u544a\u306a\u3069\u306e\u4fa1\u5024\u8a34\u6c42\u5a92\u4f53\u306e\u591a\u69d8\u5316\u306b\u3088\u308a\u3001\u4ee5\u524d\u3088\u308a\u9867\u5ba2\u306e\u30da\u30eb\u30bd\u30ca\u304c\u753b\u4e00\u7684\u306b\u63b4\u307f\u306b\u304f\u304f\u306a\u3063\u3066\u304a\u308a\u3001\u9867\u5ba21\u4eba1\u4eba\u306b\u5408\u308f\u305b\u305fOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u3001CDP\u306e\u5c0e\u5165\u306f\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u4e8b\u9805\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

CDP\u6d3b\u7528\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n

CDP\u306b\u81ea\u793e\u3067\u53ce\u96c6\u3057\u305f1st Party\u30c7\u30fc\u30bf\u3067\u3042\u308b\u3001\u9867\u5ba2\u306e\u5e74\u9f62\u3084\u6027\u5225\u3001\u4f4f\u6240\u306a\u3069\u306e\u500b\u4eba\u60c5\u5831\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u306a\u3069\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u30c4\u30fc\u30eb\u3084MA\u30c4\u30fc\u30eb\u306a\u3069\u306e\u5916\u90e8\u30b5\u30fc\u30d3\u30b9\u3068\u9023\u643a\u3055\u305b\u3066\u3001\u9867\u5ba21\u4eba1\u4eba\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7d50\u679c\u3001\u8cfc\u8cb7\u983b\u5ea6\u304c\u5411\u4e0a\u3057\u305f\u3001\u306a\u3069\u306e\u7d50\u679c\u306e\u89b3\u6e2c\u3084\u632f\u308a\u8fd4\u308a\u3082CDP\u4e0a\u3067\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u534a\u81ea\u52d5\u7684\u306b\u56de\u3059\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

CDP\u306e\u6a5f\u80fd<\/h2>\n\n\n\n
\n

CDP\u306e\u5c0e\u5165\u306b\u306f\u3001<\/p>\n\n\n\n

\u30fbBrainPad\u793e\u300cRtoaster\u300d<\/p>\n\n\n\n

\u30fbTREASURE DATA\u793e\u300cTreasure Data CDP\u300d<\/p>\n<\/div>\n\n\n\n

\n

\u306e\u3088\u3046\u306b\u3001\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u308bCDP\u3092\u5c0e\u5165\u3059\u308b\u65b9\u6cd5\u3068\u3001<\/p>\n\n\n\n

\u81ea\u793e\u3067\u5fc5\u8981\u306a\u6a5f\u80fd\u306e\u958b\u767a\u3068PaaS\u306e\u30b9\u30c8\u30ec\u30fc\u30b8\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u5229\u7528\u3057\u30661\u304b\u3089\u69cb\u7bc9\u3059\u308b<\/p>\n\n\n\n

2\u7a2e\u985e\u306e\u5c0e\u5165\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3044\u305a\u308c\u306e\u5834\u5408\u3082\u4e3b\u306a\u6a5f\u80fd\u3068\u3057\u3066\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u30fb\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/p>\n\n\n\n

\u30fb\u30c7\u30fc\u30bf\u306e\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u30fb\u7d71\u5408<\/p>\n\n\n\n

\u30fb\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/p>\n<\/div>\n\n\n\n

\u30c7\u30fc\u30bf\u306e\u53ce\u96c6<\/h3>\n\n\n\n
\n

\u6700\u3082\u91cd\u8981\u306a\u6a5f\u80fd\u304c\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3067\u3059\u3002<\/p>\n\n\n\n

\u30c7\u30fc\u30bf\u306f\u3042\u308b\u3082\u306e\u306e\u793e\u5185\u306e\u3042\u3089\u3086\u308b\u5834\u6240\u306b\u6563\u5728\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u307e\u305a\u306f\u305d\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092CDP\u306b\u96c6\u7d04\u3055\u305b\u308b\u30b3\u30cd\u30af\u30bf\u30fc\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u30c7\u30fc\u30bf\u81ea\u4f53\u5b58\u5728\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u307e\u305a\u306f\u3069\u306e\u3088\u3046\u306b\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u304b\u3001\u3068\u3044\u3046\u70b9\u304b\u3089\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n\n\n\n

\n

\u3053\u306e\u3088\u3046\u306b\u696d\u52d9\u5168\u4f53\u3092\u628a\u63e1\u3057\u3066\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u3067\u304d\u308b\u4eba\u7269\u3082CDP\u306e\u5c0e\u5165\u306b\u306f\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

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\n

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\u30fb\u30c6\u30fc\u30d6\u30eb\u8a2d\u8a08<\/p>\n\n\n\n

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1\u5ea6CDP\u306b\u96c6\u7d04\u3055\u305b\u3066\u3057\u307e\u3048\u3070\u3001\u4ee5\u964d\u306fCDP\u3055\u3048\u53c2\u7167\u3059\u308c\u3070\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u3044\u3064\u3067\u3082\u5206\u6790\u53ef\u80fd\u306a\u72b6\u614b\u306b\u306a\u308b\u305f\u3081\u3001DX\u7d4c\u55b6\u3092\u5f37\u529b\u306b\u5f8c\u62bc\u3057\u3059\u308b\u57fa\u76e4\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

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\n

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\n

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\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/h3>\n\n\n\n
\n

CDP\u306e3\u3064\u76ee\u306e\u6a5f\u80fd\u306f\u3001\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3067\u3059\u3002<\/p>\n\n\n\n

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\n

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\u307e\u3068\u3081<\/h2>\n\n\n\n

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\n

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IT\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u3054\u691c\u8a0e\u3055\u308c\u308b\u969b\u306f\u3001\u305c\u3072\u4e00\u5ea6KUIX\u306b\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\uff01\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/p>\n<\/div>\n\n\n\n

\u304a\u3059\u3059\u3081BI\u30c4\u30fc\u30eb\u6bd4\u8f03\u8868<\/strong>\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a><\/p>\n\n\n

\t\t\t
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